A better me, a better us | Work | We Are Acuity

A Better Me.
A Better Us.
A Stronger Culture.

When Stellantis UK set out to align culture, communication and performance across its UK organisation, the brief was ambitious and far-reaching.

Under the banner “A Better Me, A Better Us”, the business introduced a unifying internal platform designed to connect individual growth with collective success. Spanning the UK head office and its family of automotive brands, the initiative needed to resonate at every level of the organisation.

Our role was to create and evolve a distinctive internal identity that could sit confidently within the Stellantis corporate framework, while expressing the energy, clarity and forward momentum behind the programme. From logo and visual system to presentation templates, campaign assets and the design of a new UK-wide intranet, the work became the foundation for a long-term cultural shift.

Stellantis UK required a cohesive internal brand that could support seven core pillars shaping all internal communication: Giving Something Back, People Development, Ways of Working, Simplification, Communication, Wellbeing & Benefits, and Inclusion & Belonging.

The identity had to feel consistent with the global Stellantis brand, while giving the UK organisation a clear and engaging platform to communicate change. It also needed to underpin the launch of a new SharePoint intranet that would bring essential information, tools and updates into one integrated environment.

This was not simply a design task. It was about creating a framework that could scale, unify messaging and support new behaviours across the business.

Sustainable culture change happens when people can clearly see the connection between their own ambitions and the organisation’s direction.

For Stellantis UK, the opportunity lay in expressing that relationship visually and verbally. “Me” and “Us” are not opposing forces. They are interdependent. When individuals are supported to grow, simplify and contribute, the organisation becomes stronger. When the organisation provides clarity, opportunity and shared purpose, individuals thrive.

Making that mutual relationship visible became central to the creative approach.

A unifying identity.

We designed the “A Better Me, A Better Us” logo in line with Stellantis corporate guidelines, introducing a diagonal divide between “me” and “us” to represent two perspectives coming together. Above the name, two hands high-fiving created a simple symbol of partnership and shared achievement.

The diagonal device evolved into a flexible visual system used across PowerPoint templates, posters, digital assets and the new SharePoint environment. It allowed communications to speak from both the individual and organisational perspective in a consistent, engaging way.

The Stellantis UK Hub.

Alongside the identity, we developed the brand into the design of the new Stellantis UK Hub. The Hub marked the evolution of internal communications into a more streamlined, accessible and intuitive experience. Information that had previously lived across multiple locations was brought together under one clear structure, making it easier for employees to find what they need and engage with the seven pillars.

The Hub launch materials demonstrate this clearly. The messaging links personal potential with organisational success, reinforcing the core idea behind the initiative. Each pillar is framed through the same dual perspective, connecting individual action to collective progress.

This positioning supports a behavioural shift from informal information-seeking towards a shared, trusted reference point for the organisation.

Launch and engagement.

To support rollout, we designed a full internal launch suite including posters, coasters, launch email templates and a newsletter template for the Stellantis Performance Academy’s Poppulo platform.

The campaign messaging emphasised that this was more than a system change. It was the beginning of a new habit. A shift towards simplicity, connection and continuous improvement.

In shaping the communication journey, we drew on the same principles outlined in our internal communications guide, particularly the importance of clarity, connection, consistency and culture in driving meaningful engagement.

“A Better Me, A Better Us” became the umbrella identity for a culture shift across Stellantis UK head office and brand infrastructure.

The Stellantis UK Hub launched as a modern, unified intranet experience, replacing scattered systems with a single destination aligned to the seven pillars. The initiative reframed internal communication from fragmented updates to a joined-up narrative about growth, belonging and shared success.

Most importantly, it laid the foundations for behaviour change. Encouraging employees to seek information proactively, engage with development opportunities and see how their personal progress contributes to the wider business.