Driving customer acquisition and engagement for Amazon

Evidence suggests that many children stop reading when they get older - this was something Book Depository wanted to address with an on-site promotion with two aims. The first was to inspire young children's imagination by promoting new authors, whilst the second inspired older children's ambition, with a range of titles that could help them look to the future.

Across the campaign, the aim was to promote positive, nourishing, intelligent titles that would instil a lifelong benefit, and to encourage parents to be selective with books for their children rather than choose the lowest-common-denominator titles that exist.

Briefed to create an upbeat, vibrant set of bookmarks that would inspire creativity and customization. The idea, write an untranslatable word that describes how you feel when reading a great book. Share it on social media #bookdepository and the most creative wins a £50 voucher to spend on BD. We created five example untranslatable words and a description of it’s meaning - a prompt to encourage customers create their own untranslatable word. These formed Instagram posts where visceral and clever replies came from Book Depository’s 59,000 followers.