Using video to share a passion for books at a time of crisis #readtogether.

With a number of social channels being utilised and so many authors involved (who all shot the videos themselves in this project), the main challenge was to ensure all materials had a consistent look and feel but without looking repetitive. The campaign would need to make an impact on web banners, the launch video, the author videos (which were showcased on an Insta Story series) and YouTube Bumper ads which not only advertised the initiative, but helped launch Book Depository’s new YouTube channel.

Book fans are passionate about the books they love - so we realised that the obvious passion and inspiration that authors would inject into the campaign would be the key driver behind the content. What inspires the authors who inspire you?

But as we started work on the campaign, very few of the author videos had been created. It was absolutely essential that our look and feel was not only flexible enough to accommodate any style and format of video we received without diluting the passion of the author’s performance, but that we could work within very tight turnaround times to meet the campaign’s daily publishing schedule.