Bespoke remarketing banners driving customer acquisition

The banners were for a Google AdWords campaign which would retarget visitors to Book Depository. Each banner would promote a title the visitor had just browsed from a predefined database.

Although simple in concept, a number of challenges had to be overcome in order for the campaign to succeed, primarily that these banners would have to work effectively for six different banner sizes, and showcasing any one of 16,000 titles chosen for the campaign – with huge variances in size and shape of those books’ covers. In effect, our design would need to feel unique to each of the titles.

With each tailored banner pulling in the cover and price of a book specific to each customer, we realised we needed to break away from the standardised look of banners we’re used to seeing and design something more creative and flexible. Our design would need to make a creative impact while showing the covers consistently, whatever their real world size and dimensions.