DS Automobiles.

To foster engagement, we focused on creating materials that would prompt customers to explore the "Ask Iris" feature directly from the vehicles. Keeping the approach straightforward, we designed livery kits for the car exteriors and mirror hangers for the interiors, adhering to brand guidelines. These materials served as platforms to highlight the availability of Chat GPT functionality and engage customers with localised content. To connect retailers with their local customers more effectively, we crafted a set of localised questions for the mirror hangers at each of the 22 retailer locations. These prompts encouraged customers to interact with the "Ok Iris" feature, asking both the preset local questions and any of their own inquiries about the DS product range. This emphasis on relevance was central to our strategy. 

The deployment of localised content across the retailer network significantly enhances the opportunity for customer engagement, offering a tailored experience that resonates with local audiences.  

Here are a few examples of the localised questions we developed: 

"OK Iris, should I visit Carnaby Street or Bond Street first?" 

"OK Iris, which team is better, City or United?" 

"OK Iris, where's the best place for Brummie cuisine?" 

This tailored approach not only demonstrated the capabilities of the Chat GPT-powered AI but also strengthened the connection between DS Automobiles and their customers, paving the way for a more interactive and personalised showroom experience. 

If you'd like to talk about how to use AI in your brand's local marketing why not schedule a FREE 30-minute assessment today here? It will be well worth your time.

Or alternatively read more about Local Marketing on our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog