Bringing national and local together with proximity targeting

With a network of 153 dealerships across the UK, potential customers are never too far away from a local Citroën dealer. Could we leverage this coverage to not only bring news of this high profile launch to the audience, but deliver that high quality message from somebody close to them?

This was an enormous opportunity to deliver all the prestige and creative of the national launch campaign, but with a local dealership twist. The dealers would benefit from the high quality and instantly recognisable visuals, whilst the national campaign would gain a huge boost thanks to the activity of all the local dealerships.