Citroën recently launched New Citroën C5 Aircross SUV in the UK. As part of this launch plan, we were tasked at creating a series of dynamic display banners which would help drive traffic to each of the 153 Citroën dealerships in the UK.
In order to achieve this, we setup proximity targeting from a database of 153 dealerships. Each of the 10 banners created pulled through the dealer name, number and link through to the dealer website.
The distance was then set for the set of banners. For example if a prospective customer was browsing the web in Watford they would be served a banner specific to ‘Palmers Citroën Watford’.