Bringing the new C3 to the people

Acuity bought three LHD models of the new C3, and marrying Ireland’s love of rallying with the fact that this new model would be Citroën’s new WRC car, we created a national tour that offered customers not only their first look, touch and feel of the new C3 (months before its official launch), but also a memorable rally-themed experience to go with it.

Between 10th October and 30th November 2016, we ran seven ‘rally stages’, which zig zagged across the country taking in 20 individual dealer events. Key features of the new model were included in the fun, such as a rally booth which used the C3’s unique ConnectedCAM Citroën™ to create social sharing and data capture opportunities.

Over the six-week period, leads were up 24% on average. The event generated just under 15% of 2016’s total leads, with the quality being high: lead to sales conversions were 50% higher than the norm.