Dealer Launch Events | Work

"Le Grand Tour was a great success for Citroën Ireland. In Q4 2016 it helped us create a real buzz around our forthcoming new C3 hatchback and kick-started orders across the Citroën range for the crucial 171 sales period. The format for the promotion was simple, exciting and engaging, both for the dealer network who needed to get behind it, and for our customers and prospects."

Louise Murphy

Marketing Director, Citroën DS & Ireland

Acuity bought three LHD models of the new C3, and marrying Ireland’s love of rallying with the fact that this new model would be Citroën’s new WRC car, we created a national tour that offered customers not only their first look, touch and feel of the new C3 (months before its official launch), but also a memorable rally-themed experience to go with it.

Between 10th October and 30th November 2016, we ran seven ‘rally stages’, which zig zagged across the country taking in 20 individual dealer events. Key features of the new model were included in the fun, such as a rally booth which used the C3’s unique ConnectedCAM Citroën™ to create social sharing and data capture opportunities.