Empowering retailers with Facebook advertising

Our digital campaign team worked closely on the project, providing the bridge between the needs of the brand and those of the specific retailer, which often are not the same.

They were perfectly placed to deliver a retailer campaign that represented our brand partner professionally and, across the period of the six-week pilot campaign, deliver exceptional results against client benchmarks.

Over the six-week test period our team were able to deliver the following results;

Total reach – 39,138

Total impression – 124,219

Total clicks – 1,439

Click thru rate – 1.2%

Cost per click - £0.57

As well as a significant uplift of traffic to the retailer’s website, within the first 4 weeks of the campaign, the retailer could attribute one car sale directly to the Facebook activity.

With newly acquired knowledge of Facebook advertising, and evidence of its efficacy, the retailer is now fully on board with this being an ‘always on’ element of their quarterly marketing.

Across all of our clients, the retailer appetite for Facebook continues to grow. With the aim of making Facebook advertising accessible for all, we run regular Facebook advertising webinars, both for retailers and our brand contacts. If you would like to be part of a future webinar to polish your Facebook Advertising knowledge and results, then please get in touch.