French appeal and dynamic pricing with DCM banners

As part of the DS 4 retail offer, our challenge was to provide a ‘managed service’ to the dealer network, and create & deliver a series of dynamic display banners promoting Elect 4 personal lease on behalf of the network. These banners not only had to appeal to the business audience aesthetically, they needed to carry up-to-date pricing information whenever and wherever they were viewed.

We knew that prices for Elect 4 were likely to change across the duration of the campaign, so took the decision to use Doubleclick Campaign Manager (DCM). This meant when we received a price update, we could update all prices simultaneously simply by updating the source Google sheet, rather than needing to alter each banner individually before serving the updated version. The dealers themselves would know that their customers were seeing their most up-to-date prices thanks to our work behind the scenes.