When the High Street uses hyper-local digital marketing to increase physical sales by 700%.
An ever-popular destination, Watford - at just eight miles squared - is a town which punches above its weight. From a thriving town centre with fantastic shopping, nightclubs and restaurants to a Premier League football team, theatres, award-winning parks – including Cassiobury, one of the nation’s top 10 parks – there is something for everyone in Watford.
But as with many towns and cities around the country, the last few years have been testing for its High Street. The pandemic and subsequent lockdowns in 2020 and 2021 came on top of existing challenges including the growth of e-commerce. Reports say 10 million fewer people visited each of England’s regional cities on average during this time, according to the High Streets Taskforce.