Using personalised video to create
an impactful launch
The launch of the flagship New C5 Aircross SUV into a buoyant SUV segment provided a huge opportunity for both the Citroën brand and dealer network. Our focus was on maximising exposure and sales, and facilitating these two parties working as one.
As experts in activating global and national campaigns at a local level, we were keen to push the boundaries both in terms of our client’s thinking and our dealer offering.