Boosting local engagement with relevancy, creativity and humour.
Book Depository customers LOVE bookmarks. Not only do they serve a purpose, they are physical, tactile and collectable. We Are Acuity has recently been working with them to create a series of collectible, creative and humorous physical printed bookmarks that capture the spirit of what it’s like to be a book lover. The theme for these bookmarks has affectionately been called ‘Readers’ Problems’ - how's that for relevancy!
Over this time, they have become a customer favourite, with the bookmarks being an integral part of the unboxing experience every time a new package from Book Depository arrives.