DS Automobiles

Putting these insights and our knowledge of the brand together our technical team recommended using Parallax technology to create a premium, immersive DS environment. One which would allow us to make best use of existing assets (which in turn keeps production costs down) and deliver an interactive experience to the end user, signposting content and allowing them to discover the DS brand at their own pace.

This asset would do a very different job to that of the brand website, which focuses heavily on product, quarterly campaign offers and actions such as test drive bookings. All very relevant and of course important, but very different to telling the story of a brand. Our clients agreed and loved the idea, as did their European head office colleagues.

Our digital asset would allow consumers to discover the brand on their own terms. If they wanted to understand the history and heritage of the brand we would take them there. If they wanted to learn more about the detail and craftsmanship which goes into every vehicle we could bring this to life, or if they were further down their journey and wanted to view models and offers we could redirect them to the brand website.

We would activate the parallax via QR code as well as calls to action on digital and social materials meaning users could access the asset at events, in dealership or via brand advertising. The Parallax environment would be cloned for retailers providing them with their very own retailer personalized asset relevant for local use and ensuring brand and network are 100% aligned. And with everything being digital we’re able to make updates in flight.

The beauty of this digital environment is that everything is tagged and can therefore be tracked.

Following launch at the start of Q2, we’re be able to see who has accessed the asset, from what entry point and how they’ve engaged with content over the course of 2023 and beyond. We can report back to the brand team on which areas have seen most engagement and how consumers have continued their journey. Another benefit is that we’re also able to make cost effective in flight updates as the model range changes and new retailers come on board. Something which adds real value to the DS brand.

If you’d like to talk about your brand’s local marketing why not schedule a FREE 30-minute assessment today here? It will be well worth your time.

Or alternatively read more about Local Marketing on our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog