The current logo and branding had been in use since the business’ inception and there was a deep seeded connection to it by some within the company. And, as so often occurs in these cases, there was some trepidation about going through the rebranding process.

This was a pivotal moment in TwinStream’s journey of growth and development. With a focus on professionalising and modernising their branding, the company aimed to not only attract current and potential clients but also enhance their recruitment efforts.

Their website had also been in use since the company’s early days and just didn’t have the information about the organisation or showcase its size, stability, and dynamic nature, TwinStream recognised this and sought to improve candidate perception and highlight the exciting career opportunities available within the company.

This rebranding initiative was a strategic move to not only elevate their brand image but also to position themselves as an employer of choice in this competitive market.

Knowing TwinStream hadn’t been through a rebrand before, we understood this could be challenging for them. But we also knew that our proven process would allay any fears they might have and support them every step of the way so they can feel confident with the decisions they were making.

This is our proven 5 step rebrand process:

1. Interrogate the Brief: The team analyses the brief and ask questions such as what are the project's goals, audience, and requirements.

2. In-depth Competitor Research: We investigate industry and sector trends and competitors.

3. Concept Creation and Development: Develop several design concepts based on the research. Include details that convey message of logo concepts.

4. Final Refinement: Select the best concept and refine it with client feedback.

5. Receive Approval: Obtain final client approval on the design, finalise all required assets and develop brand guidelines.

We started step one with a deep dive into the brief, uncovering the essence of TwinStream and what truly sets them apart in the competitive tech industry. With a keen focus on attracting top talent, we homed in on the key selling points that would resonate with potential employees and showcase the unique opportunities that TwinStream has to offer.

Moving beyond the initial briefing, our research took us on a comprehensive journey through the market landscape, conducting a thorough analysis of their competitors to identify gaps and opportunities for differentiation.

By delving into the nuances of iconography and colour psychology, we were able to craft a visual identity that not only aligns with TwinStream's brand essence but also stands out in the crowded tech sector.

This immersive approach allowed us to truly understand the company, its positioning in the industry, and the graphic elements that would speak to their target audience.