The value of Apprenticeships.

Apprenticeships are rapidly gaining traction as a powerful alternative to university. With rising tuition fees and growing concerns about student debt, young people are increasingly drawn to work-based learning. In fact, UCAS reports that 59% of 13–17-year-olds are considering apprenticeships, with search volumes up 62% year on year.

At We Are Acuity, we’re proud to be supporting Stellantis in marketing the benefits of apprenticeships to young people across the UK. Apprenticeships are vital in addressing the UK’s growing skills gap, offering practical experience and career opportunities while allowing businesses to develop talent in key areas.

As a nation; from politicians, to businesses, parents and young people, we must recognise that apprenticeships are not a "second-best" option—they are a vital component of our thriving economy.

With the potential to add £7bn to the UK plc by 2029, according to the Chartered Management Institute, apprenticeships offer young people a chance to learn, grow, and contribute meaningfully to the workforce.

We’ve loved the opportunity to tell the story of apprenticeships in an engaging way, bringing their true value to life through a range of impactful campaigns and materials. And we’ve only just begun with so much more in the pipeline across print, digital and the built environment with everything from merchandise to brochures and social content still to come.

Stellantis Performance Academy offers six dynamic apprenticeship pathways, spanning both commercial and technical specialisms. For those who are confident and outgoing, customer-facing roles provide the perfect opportunity to shine. Meanwhile, technically minded individuals can pursue apprenticeships focused on maintaining and repairing vehicles—building skills that are in high demand.

Our work with Stellantis highlights how apprenticeships empower young people to earn, learn, and develop meaningful careers while helping businesses future-proof their workforce.

It’s been a journey we’ve really enjoyed! We love working in education and learning and development as you'll see here. If you feel you could benefit from our expertise, please do reach out to me. Why not schedule a FREE 30-minute assessment of your approach today, you can do that here.

It will be well worth your time. Or alternatively read more about Local Marketing on our blog page "Local Thinking': https://www.weareacuity.com/local-thinking-our-blog

Or if you or someone you know is considering their next step, explore the exciting apprenticeship opportunities Stellantis has to offer nationwide. Together, we’re helping to champion apprenticeships as a pathway to success for the next generation.