Local Marketing Challenge #16: Getting on the same page.

One of the most common hurdles for multi-location brands is ensuring national and local sales and marketing teams are truly aligned. It sounds simple, but it’s anything but. This challenge crops up time and again, no matter the sector or size of the network.

The Brand's Marketing Director is asking, “Why are local teams going rogue? We’ve developed a brilliant national campaign. Why won’t they just use it?”

Meanwhile, the local Sales Manager is thinking, “We haven’t got time to wait for HQ’s next big idea, we need to move product now.”

And stuck in the middle, the Brand's Marketing Manager is saying, “With so many outlets, how am I meant to track what everyone’s doing? And even if I could, how do I stop them doing their own thing?”

It’s a familiar challenge.

Across the UK, local marketing often takes on a life of its own. Even the strongest national campaign can falter if it doesn’t flex to meet local needs. Different offers appear, independent posts go live, the brand becomes distressed and the customer experience becomes fragmented.

But this isn’t about blame. It’s about balance.

Effective local marketing doesn’t mean losing control. It means building a framework that empowers local teams to act with speed and confidence, without sacrificing brand integrity. It means offering tools that are both strategic and practical, and most of all, creating a culture of communication and trust across every level of the business.

At We Are Acuity, we’ve spent over 25 years helping brands strike that balance. Whether you’re struggling with consistency, visibility, or velocity, we can help bring everyone onto the same page. You can learn more about the services we offer by clicking here.

Let’s talk.

You may be interested in watching our Best-Practice Retailer Marketing Webinar. With a focus on integrating National and Local communications to fully engage your local network, we’ll show you how smarter working and brilliant tools can really make a difference in this crucial and evolving landscape. Watch it here.