…if you could engage every one of your local partners, whether branches, retailers, dealers, franchisees or affiliates, in your central marketing plans and activities, fully immerse them in your brand, and make it really easy for them to do more local marketing and brand activation that followed your best-practice principles?
💥 Absolutely not.
Their marketing activity really does have the potential to be an extension of yours if you can educate them and make it easy for them to follow your plans. So how do you do that? With a Local Marketing Programme.
Whether using a self-service or managed services model our approach engages your local partners, increases the footprint of your marketing campaigns and activates your brand at local level. We call it national to local and it gets results.
Yesterday I was looking at some impressive stats we have been delivering for one of our national clients with their franchised network. These are independent local businesses who are not mandated to use us, they do so because they love the programme and value the activity. I was so impressed I wanted to share them here. Well done team!
If you'd like to read more about these kind of programmes we have some case studies here: