Only 15% of ads are doing the job.

In our recent webinar Maximise Your Digital Reach & Unlock the Power of Local Marketing, one stat Nathan Rose brought into the conversation really underscored a challenge we see every day in marketing:

"According to Lumen, 85% of ads fail to reach the ‘attention threshold’ - that’s just 2.5 seconds of actual engagement needed to leave a lasting brand impression."

Let that sink in.

Only 15% of ads are doing the job they’re designed to do.

The rest? Just noise.

It’s a timely reminder that not all impressions are created equal. We often treat reach as a numbers game, but if your audience is scrolling past, multi-screening, zoning out, or simply not connecting with your creative or your message, then volume means very little.

Nathan pointed out it takes 40 social impressions to match the attention of just one 30-second TV ad.

But this isn’t a channel shootout. Different audiences consume media in different ways, and each channel plays a distinct role in the mix.

That’s where integrated marketing really comes into its own - building critical mass attention through multiple small exposures of your message across a blend of cost-effective channels.

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That’s how you make your media budget work smarter, not just harder.

If you’re thinking about how best to do that - particularly at a local level - it’s well worth catching up on the full webinar. We covered the numbers, the strategy, and the real-world applications.

You can watch the recording for FREE just click here.

We Are Acuity have over 25 years experience in driving local retail for independent and multi-location brands , you can learn more about the services we offer by clicking here.

We also have a host of  free podcasts & webinars, whitepapers and guides to enjoy if you'd like more insights into running successful local marketing activity.

Or if you’d like more detailed advice, schedule a FREE 30-minute discovery call.

Let’s talk local. Let’s talk results.